About Indelible Notions
Indelible Notions is a boutique design studio led by Tse Pei, offering personalised visual communications and design research solutions to help businesses connect deeply with their users and amplify their impact.
Tse Pei, has 5+ years of experience in the industry. She uses her well-honed aesthetic eye, a superpower to draw anything, and sense of whimsy to bring stories to life, whether it’s breathing life into a research report, painting a future vision or creating an endearing children’s book.
She is also well versed in Human Centred Design and passionate about using design research to illuminate social issues. She uses her natural sense of curiosity and empathy to guide her in gaining a deeper understanding of the latent needs of different stakeholders.
Indelible Notions is a boutique design studio led by Tse Pei, offering personalised visual communications and design research solutions to help businesses connect deeply with their users and amplify their impact.
Tse Pei, has 5+ years of experience in the industry. She uses her well-honed aesthetic eye, a superpower to draw anything, and sense of whimsy to bring stories to life, whether it’s breathing life into a research report, painting a future vision or creating an endearing children’s book.
She is also well versed in Human Centred Design and passionate about using design research to illuminate social issues. She uses her natural sense of curiosity and empathy to guide her in gaining a deeper understanding of the latent needs of different stakeholders.
Client & Employer Testimonials
“Working alongside Tse Pei was an exceptional experience. She overcame technical limitations to conceptualise and illustrate a first-of-its-kind long-scrolling book format for Peekabook, an interactive educational toy offering storytelling and discovery experiences for children. It was a groundbreaking storytelling approach that truly set our project apart. Her proactive approach to developing the book experience and meticulous attention to detail greatly contributed to the success of our collaborative efforts.
If you are considering Tse Pei for your own project, I highly recommend her services. She is not only reliable and efficient but also genuinely values and incorporates feedback, always striving to enhance the overall quality of the work. She is an invaluable asset to any creative endeavour.”
Cheng Siew Ming
Cheng Siew Ming
Product Development Manager,
Stuckmade Pte. Ltd
“Tse Pei was project manager and lead designer on the Source Academy - an immersive experiential environment for learning programming, developed in the School of Computing at NUS.
My experience with Tse Pei was extremely positive. At the beginning of the project, my requirements and ideas were very hazy and inconsistent. She worked with my team to clarify the deliverables, set up a timeline, and hire team members in the artistic team. She single-handedly defined the artistic concepts and the technical deployment of the system.
Tse Pei was instrumental in the success of Source Academy. Year after year, we read enthusiastic student comments on the quality of the Source Academy game and the level of engagement it’s achieved.I can recommend Tse Pei highly and with very high confidence.
Martin Henz
Martin Henz
Associate Professor,
National University of Singapore
“I worked with Tse Pei on several projects for clients such as OCBC, Holy Innocents High School (HIHS) and SG Enable, engaging her as a design researcher and illustrator. Having Tse Pei as a part of our design team has been a genuine delight. She is a trusted partner to complete tasks independently and effortlessly — to deliver exceptional results.
As a design researcher, she facilitates conversation with ease and manages to dig through heaps of information to uncover true human insights. As an illustrator for design research insights, she has the ability to translate insights, ideas and frameworks into beautiful and communicative illustrations.
We see Tse Pei as a dependable partner and a valuable asset to any project team she augments.”
Desiree Lim
Desiree Lim
Operating Partner,
STUCK DESIGN PTE LTD
“Working with Tse Pei has always been enjoyable and fruitful. She brings with her positivity and deep insightful thoughts for the project. Tse Pei isn't someone who is willing to just listen and settle for what is being told, but would listen attentively, and answer perceptively her point of view with considerations that would better the project.
Her ability to structure complex situations into clear thoughts and processes is a gift. She is responsible and gives you a peace of mind knowing that any task or project handled by her would be well considered and high quality.
If you would want someone on the team to give clarity, unique perspective and structure, Tse Pei is definitely the person to look for.
Yong Jieyu
Yong Jieyu
Director,
STUCK DESIGN PTE LTD
Credentials
EDUCATION
Nanyang Polytechnic, 2010-2013
Nanyang Polytechnic, 2010-2013
Diploma in Digital Media Design, Animation (Merit)
Awarded MediaCorp Bronze Medal for Outstanding Academic Performance
National University of Singapore,
2014-2018
National University of Singapore,
2014-2018
B.A. (hons) Industrial Design (Distinction)
PROFESSIONAL WORK
NUS Centre for Ageing Research in the Environment, 2018-2021
NUS Centre for Ageing Research in the Environment, 2018-2021
Design Researcher
Project: Designing Future Ready and Sustainable Nursing Homes
STUCK Design 2022-2023
STUCK Design 2022-2023
Design Researcher & Illustrator
Indelible Notions, 2021-2022 and 2024-present
Indelible Notions, 2021-2022 and 2024-present
Founder & Designer